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 The Lunaire Sports bra is ideal for the fuller busted woman with an active lifestyle. Made from Cool Max fabric, it is lightweight, soft and breathable. The bra works by drawing moisture away from the body, keeping the wearer cool, dry and comfortable. To provide superior support for the larger sized bust, the bra is under wired, has padded shoulder straps and four hooks at the back.
 DeBra’s best selling bra in the Posture Bra range is by Vanity Fair Women and features a reinforced criss-cross powernet back designed to straighten the shoulders and back for a better and more comfortable fit. Available in sizes 12B to 30DD. |
THE UNDERCOVER STORY continued… Pt 3Ready-to-Wear Underwear for ladies with a little more to love…Never underestimate the true worth of the humble bra. As with all superbly sewn garments the success of the finished product starts in the unseen, hidden recesses of the garments internal structure and the complete, polished performance of the lucky wearer commences with those garments closest to the body – the undergarments. Larger Busted Women Rejoice : Lingerie for ladies with a little more to love… For the larger busted woman, doing everyday simple things in life can become a major task. Without correct bust support they can suffer enormously from back, shoulder and neck pain associated with incorrect posture. Until recently, the very limited bras available for the larger busted lady have been uncomfortable, unexciting and unflattering. Qualified bra fitter, Debra Kinney recognised that there was a gap in the bra market for women with larger busts who were being poorly serviced by the mainstream bra manufacturers. As a result, Debra Kinney opened DeBra’s, a company designed to retail lingerie for larger busted women who were being neglected by major lingerie brands. Having undertaken research, Debra found most bra retailers stocked product from size 10A to 16D with a wide range of pretty and functional bras. Any bra bigger than size 16 looked very utilitarian. Surprisingly, they didn’t fit very well and were rarely available in matching sets. Most alarmingly, these bras were often four times the cost of a smaller bra. DeBra’s was launched with the aim of fulfilling the niche in the marketplace, supplying reasonable prices and fashionable underwear for the woman sized from 10D to 32G. Debra says, ‘All women should be able to wear comfortable yet beautiful lingerie. Until now, this has been a luxury larger women could not experience’. Debra Kinney says, “The under wire is slightly detached to allow comfort during movement and provides containment to reduce bounce during activity Big Breasts are not all fun and gamesAn incorrectly fitting bra is not only uncomfortable but can contribute to a host of other problems including bad posture, soreness and rashes. Women experience changes in their breast size on a constant basis. The female breast naturally changes shape and size for a number of reasons; as you age, during pregnancy and breast feeding, weight gain and weight loss, menopause as well as on a monthly basis with the menstrual cycle. For heavy breasted women these changes can be quite significant. “A good bra will distribute the weight and tension evenly throughout the entire chest area, both front and back. A regular bra fit and measure every six months is a must to realign your bra size with the breast shape ensuring you have a correctly sized bra”, says Debra Kinney, professional bra fitter from DeBra’s retail store in Sydney, which specializes in bras for the larger busted woman and offers a comprehensive service where the bra is fitted correctly by a qualified bra fitter. The “Real Australian Woman”* study conducted by The University of Newcastle found that 50% of women were found wearing the wrong size bra and that 25% had never been fitted for the correct bra size. 19% of women were wearing a bra that was too small and 36% had a bra that was too big. Repercussions of a badly fitting bra include the weight, which should be carried by the back being redistributed to the shoulders, back and neck causing pain, postural problems, heavy strap marks and often headaches. For the larger busted woman, DeBra’s offers new styles in the Posture Bra, available in sizes 12B to 30DD. Their best selling bra in the Posture Bra range is by Vanity Fair Women and features a reinforced criss-cross powernet back designed to straighten the shoulders and back for a better and more comfortable fit. The shoulder pads are softly cushioned and non-slip and the cups are 100% cotton Catering Australia wide, DeBra’s range is available online at www.debras.com.au, via direct mail, and by phone orders on (02) 9896 8134, or for personal shopping at their retail store at 1/33 Emma Cres, Wentworthville, NSW. For out of state customers, bra fittings can be done over the phone. |